A little-known folk musician from Vermont suddenly shot to global fame this week after a fan’s social media post sparked unexpected attention. John Carter, 28, spent years performing at small local venues and self-releasing albums online with minimal traction. Things changed when a TikTok user shared a clip of Carter’s song “Roadside Melodies†alongside a heartfelt message praising his raw talent. The post went viral overnight, racking up over 12 million views in three days.
(A Niche Musician Became Popular Because Of A Tweet)
Carter’s Spotify streams jumped 15,000% within 48 hours. His social media followers climbed from 1,000 to over 500,000. Major record labels quickly reached out. He signed a deal with Harmony Records on Thursday. “I’m stunned,†Carter said. “I kept making music because I loved it. I never imagined this.â€
The fan behind the viral tweet, Emily Torres, 19, said she discovered Carter’s music at a café in Burlington. “His lyrics felt real. I wanted others to hear him,†she said. Fans flooded comment sections with praise for Carter’s authenticity. Many called his rise “a win for underground artists.â€
Industry experts noted the power of social media in reshaping careers. “One post can change everything now,†said music analyst Laura Simmons. “Artists don’t always need big budgets. They just need to connect.â€
Carter’s sudden fame led to sold-out shows in his hometown. He announced plans for a national tour next month. His debut studio album, set for release in November, will include re-recorded versions of earlier tracks. Harmony Records confirmed collaborations with producers to maintain Carter’s signature sound.
The musician thanked fans for their support. “This isn’t just about me,†he said. “It’s about everyone who believes in music that comes from the heart.†Social media users continue sharing his songs. Hashtags like #RoadsideRevival trended globally for five days straight.
(A Niche Musician Became Popular Because Of A Tweet)
Carter’s story highlights the unpredictable nature of modern fame. Small artists now have tools to reach audiences without traditional gatekeepers. His team confirmed talks for a documentary about his journey. Tour dates and album details will be posted on his website next week.
