New Platform Rules Require Clear Before-and-After Comparisons for Special Effects. A major online content platform announced updated guidelines today. Creators must now display side-by-side comparisons of original and edited clips when using visual or audio effects. The rule applies to all content featuring altered visuals, filters, or enhanced sound effects.
(New Platform Rules: ‘Before And After Comparison Of Special Effects’ Must Be Indicated)
The platform stated the change aims to improve transparency. Users often struggle to distinguish between real and modified content. Showing raw and finished versions together helps viewers understand what was changed. This move follows complaints about misleading posts, especially in beauty, gaming, and entertainment categories.
Creators must label comparison clips clearly. Terms like “Original” and “Edited” must appear on-screen for at least five seconds. Transitions between versions cannot be sped up or obscured. The platform warned that uploads failing to meet these standards will face removal. Repeat violations may result in account restrictions.
A spokesperson said the update protects viewers while supporting creative freedom. “Special effects are impressive, but audiences deserve to know what’s real,” they added. The rules also address concerns over unrealistic beauty standards and false advertising. Brands using influencers must ensure posts follow the new guidelines.
The platform plans automated checks to enforce the policy. Human moderators will review flagged content. Tutorials and templates will be available to help creators adjust. Feedback from early tests showed 80% of users found comparisons useful for judging content authenticity.
Some creators worry about added workload. Editing software may need updates to include comparison tools. Others praised the change, saying it rewards skill and honesty. A makeup artist noted, “Showing my raw footage proves I don’t rely only on filters.” Gamers expressed relief, as fast-cut edits often hide gameplay enhancements.
(New Platform Rules: ‘Before And After Comparison Of Special Effects’ Must Be Indicated)
The rules take effect globally on October 1. A grace period until November 15 allows time for compliance. After that, full enforcement begins. Competitor platforms are monitoring response, with similar policies under discussion industry-wide.
