**TikTok Launches Interactive Play Readings Feature**
(TikTok’s New Feature: Interactive Play Readings)
SAN FRANCISCO, DATE – TikTok introduces a new feature today. This feature is called Interactive Play Readings. It lets users experience stories differently. Users can now become part of narrated tales directly within the app.
The feature works with select videos. These videos are often called “visual novels” or “choose-your-own-adventure” style clips. Viewers see options pop up on screen during the video. These choices appear at key moments in the story. The viewer taps an option. This action changes how the story unfolds next. It gives users control over the narrative path.
Creators building these experiences find it exciting. They can design multiple story branches. Each choice leads to a different scene or outcome. This makes content more engaging. Viewers feel directly involved in the story. They are not just passive watchers anymore.
TikTok believes this boosts creativity. It offers creators a new tool. This tool helps them connect with their audience. Fans enjoy a more active role. The feature aims to make storytelling on TikTok more immersive and fun.
(TikTok’s New Feature: Interactive Play Readings)
The company sees this as an evolution. It builds on existing interactive elements like polls and quizzes. Play Readings focus purely on narrative immersion. TikTok hopes users will enjoy shaping their own story journeys. The feature is available globally starting today. Users can find it on videos tagged with the new Interactive Play Readings label.
