TikTok faces serious new criticism over its push notifications. European Union officials announced a formal investigation today. They suspect TikTok breaks strict new digital rules. The EU worries TikTok uses notifications to keep users hooked. This is part of a larger look at addictive design tricks.
(TikTok Under Fire for Push Notifications)
Regulators focus on TikTok’s app features. They think TikTok uses notifications to push users into constant scrolling. The EU calls this “rabbit hole” design. They believe it traps users. This could break the Digital Services Act. That law demands big platforms control risks.
Experts say constant notifications are a big problem. They interrupt people many times daily. These alerts often push viral videos or live streams. The goal seems to be keeping people on the app longer. Critics argue this harms mental health, especially for young users. They say it exploits attention weaknesses.
TikTok states it follows all laws. The company says it respects user wellbeing. TikTok claims it offers tools to manage notifications. Users can turn them off or limit alerts. But the EU questions if TikTok pushes these settings enough. Officials think users get nudged towards endless content instead.
(TikTok Under Fire for Push Notifications)
This investigation is important. If found guilty, TikTok faces massive fines. Penalties could reach six percent of global revenue. The EU also demands changes to how TikTok works. Other social media firms watch closely. They face similar rules on addictive features. The probe outcome could change how all apps use notifications. TikTok must cooperate fully with EU authorities now. The investigation continues.
