Sony launched a new service today. It uses artificial intelligence to help people choose clothes. The service is called Sony Style Companion. It is available now in Japan. Sony plans to bring it to other countries later.
(Sony launches AI personal stylist service)
This AI tool acts like a personal stylist. Users take pictures of their clothes. They upload these pictures to the app. The AI learns what clothes the user owns. It builds a digital wardrobe.
The AI then suggests outfits. It looks at the user’s existing items. It considers the weather. It checks the user’s calendar events. The AI gives recommendations for different occasions. It might suggest work clothes. It might suggest weekend outfits. It might suggest clothes for a special dinner.
Sony says the AI learns over time. It understands the user’s style preferences. It remembers what the user likes. It remembers what the user rejects. The suggestions should get better. The service includes a shopping feature. The AI can find new items online. These items match the user’s style. They fit with clothes the user already has.
Sony developed this AI using fashion data. It used data from designers. It used data from stylists. The goal is to make fashion easier. People often feel overwhelmed by choices. Sony hopes this tool simplifies dressing well. It aims to save people time.
(Sony launches AI personal stylist service)
The Sony Style Companion app is free to download. Some advanced features require a subscription. These features include detailed style reports. They include priority access to new tools. Sony believes this service meets a real need. People want help looking their best. They want it to be simple and personal. The launch starts with mobile users in Japan.
